This complex project brought together many of our capabilities to an end that benefited Remy Battery by bringing consistency and efficiency to this accelerated schedule, and also saved them quite a bit of money. In order to launch a new dry-charged battery system for a variety of applications, Remy needed a brand, a brochure that quick communicated the system’s value, and visuals to instantly demonstrate how the system works. In Signal Path, Remy found a partner that could handle all elements of the project on time and at an affordable price.

We developed the FreshStart logo by starting with pencil and paper, and refining concepts before designing the final graphic on-screen. By incorporating the Remy logo, we associate the new brand with the reliability and quality that customers have come to know from Remy Battery. Several configurations were created to be used in different markets.

The FreshStart brochure includes a dynamic cover and an informative back side that both include a custom 3D rendering of the FreshStart product. The exploded view on the back illustrates the compact form factor and also the variety of accessories that are included.

The packed-in FreshStart instruction sheet is a critical element to ensure customers are properly using the product. We developed this with oversight from the Remy team, writing the copy and illustrating the product’s use.